About Us
Mission
We are a family-owned, privately held internet retailer of shooting, hunting and outdoor products relying on high-performing, industry-engaged Employees who share our Values, align with our Culture, and have a passion for serving our Customers
Our Vision
To be the best-run business in USA and Canada with the most successful and respected business in our industry, for the benefit of our Customers.
Purpose
To be a role-model organization for USA and Canada, and also to maximize the
long-term value of the organization for our Shareholders, by
meeting or exceeding our operational and long-term goals.
Values
Honesty • Respect for others • Accountability
• Integrity • Teamwork • Stewardship
• Humility • Positive attitude • Loyalty
95% CUSTOMER SATISFACTION
At Reloading Stocks, Customer Satisfaction is our #1 Operational Goal, and we tirelessly work to meet or exceed our Customer Key Requirements. Many companies don’t measure Customer Satisfaction. We both measure it and proudly display it because we put Customers first and that’s the way it’ll always be at Reloading Stocks.
If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right — Employee Satisfaction is our #2 Operational Goal. We treat our Suppliers as partners because Supplier Satisfaction is our #3 Operational Goal. Of course, Operational Goals #2 and #3 support Operational Goal #1. We realize our responsibility to provide leadership to the industry and to ‘give back’ to the industry community. We support the NRA and the Shooting/Hunting Sports Industry by donating 50% of our pre-tax profits, mostly to help fund youth shooting programs. We also support our local community.
